Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in an intimate, service oriented retail environment. That means a low-inventory investment for you and an extraordinary selection for your customers. It’s this uncanny furniture store concept that makes our nearly 80 Norwalk – The Furniture Idea stores a growing success and the right concept, at the right time.
Why Norwalk Now?
Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world. More time at home results in more spending to decorate those homes. And today’s sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.
A great Idea.
If the need is for unique home furnishings, Norwalk – The Furniture Idea is the solution. Shoppers at our stores choose from hundreds of comfortable, fashion-right styles. We encourage them to cover those styles in their choice(s) of more than 1,000 stylish fabrics and leathers. Then, we invite them to personalize their selection through countless customization parameters. It’s a unique concept that’s backed by the insight and resources of Norwalk Furniture Corporation – a leader in home fashions.
An Idea that works.
Talk about a good business marriage. On one side, you’ve got Norwalk Furniture Corporation, recognized industry-wide as the custom furniture manufacturer. On the other, there’s Norwalk – The Furniture Idea – one of North America’s most successful custom furniture retailers. Together, they create a trusted and growing brand name. This unique partnership allows our franchisees and our consumers to get just what they want.
From a business standpoint, what could be better than to offer the most choices while maintaining an absolute minimal inventory? That’s what happens when you allow consumers their choice of what should be manufactured – instead of guessing consumer needs and amassing inventories to feed your sales.