INTERIORS by Decorating Den Information:
A beautiful business awaits you with INTERIORS by Decorating Den, the world’s largest interior decorating franchiser and a leader in the home furnishing industry. We currently have over 500 franchisees and decorators throughout the U.S., Canada & the U.K. Formal decorating experience is not required as we offer an extensive training program.
The services of our professionally trained decorators are unique: we bring thousands of samples from top brand name manufacturers directly to our clients’ homes. From there, our focus is on the individual lifestyles, budgets and long-term needs and desires of our clients.
We go to our clients’ homes by appointment in a customized ColorVan® that carries thousands of samples of draperies, blinds, carpeting, wall coverings, fine furniture, accessories, lighting, artwork & more. Decorators work with the clients (in the client’s own lighting) to select the products that fit the client’s lifestyle. Initial consultations are complimentary and products are high quality ranging in the good/better/best categories to meet most every budget. Our franchisees buy direct from manufacturers at wholesale prices and offer them to their clients at competitive retail.
Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and “turn-key” direct mail programs, which target prime customers in the business owners’ exclusive marketing territory. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners, Yellow Pages advertising, and national advertising in consumer publications, such as:
– Traditional Home
– House Beautiful
– Canadian House & Home
Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Their “Dream Rooms” have graced the pages of major magazines and segments on “This Old House” have attracted millions of viewers worldwide. See us on HGTV!