Espresso Italia System Information:
The Espresso Italia System
Frequently Asked Questions And Answers About Our Espresso & Cappuccino Program
Q: Why is the Espresso Italia Program Different from other coffee service businesses?
A: Basically, the Espresso Italia program offers more to the customer than conventional coffee services. The location does not rent, install, or service the espresso maker, and profitability is excellent. The quality of Espresso Italia is excellent, consistent, and easy to prepare with no messy grounds or equipment to clean up.
Q: When does the location pay me?
A: Weekly, each time you restock the location
Q: What are suitable locations?
A: Because of the unique and specialized marketing approach, our distributors are able to place the Espresso Italia system in any location they desire. Sites are recommended primarily in locations with sufficient population, income levels, traffic, access and other demographic criteria to attain a satisfactory volume of business. Some suitable locations, include hotels, motels, delicatessens, convenience store chains, universities and colleges, restaurants, theaters, bus and train stations, hospitals, beauty salons, airports, exposition facilities, sports facilities such as golf courses, bowling alleys, health clubs, factories, lounges and bars, resorts and country clubs, night clubs, auto dealerships, cafeterias, gas stations, and office buildings. Weekend cart locations such as street fairs, swap meets, trade shows and sporting events are also generally very profitable. There are over 1 million possible locations in the United States.
Q: What is the future of gourmet coffee?
A: Indicators point to a continued strong growth through the decade
• FACT: Gourmet coffee is a $1.5 Billion industry which is expected to double.
• FACT: Gourmet coffee consumption has more than tripled in the last 6 years.
• FACT: The United States is the world’s largest coffee consuming country.
• FACT: Gourmet coffee consumption is up nearly 30% in each of the last three years.
Q: Who Decides what prices to charge for the products?
A: The distributor determines the prices charged. However, we will provide you with a detailed retail and wholesale pricing guide plus recommendations based upon our experience.
Q: What types of customers are attracted to gourmet coffee?
A: Male, female, young and old. The proliferation of espresso bars and coffee cafes across America reflects a trend that is making conversation at the kitchen table. According to a report from the Specialty Coffee’s Association of America, 22% of coffee drinkers in the US population buys specialty coffee. This percentage is continually increasing. Residents in New England, Middle Atlantic, and Pacific Regions consume gourmet coffee in above average amounts, as do college graduates and people whose household income exceeds $35,000 ($50,000 + household are 64% above the national average in their consumption of specialty coffee). Baby boomers are specialty coffee’s biggest fans. Households where women work are particularly strong devotees of gourmet coffee. DINKS (Dual-Income, No Kids) are 45% more likely than the national average to buy specialty coffee, while working parent households are 28% above average in consumption. Single mothers are 10% above the national average in their purchase of gourmet coffee. Affluent traditional households (dad works / mom stays at home with kids) are drinking specialty brew at 41% above average. The single market is strong, consuming gourmet coffees at 18% above average. Sales to affluent singles are especially strong (39% above national average).
Q: Is the Machine Guaranteed?
A: Yes, the cappuccino machine is guaranteed and under full warranty to operate and be free of defects in material and workmanship for one year. All parts of the cappuccino machine are replaceable and interchangeable. It is our policy to replace any defective parts with a shipment and return arrangement.