Dairy Queen Information:
The first stores sold only soft-serve ice cream–in sundaes, take-home pints and quarts, and cones–but over the years, a variety of ice cream treats were added to the menu, such as banana splits and Dilly Bars.
In the 1950s, some Dairy Queens began serving hot food items. Today, stores systemwide have menus that include hot dogs, hamburgers and chicken strips through Dairy Queen’s Brazier concept.
A subsidiary of Berkshire Hathaway, Inc., DAIRY QUEEN offers several franchise concepts and development programs from single unit to multi-unit agreements.
Established: 1940 – First Franchise: 1940
– Franchise Units: 5,960
– Company-Owned Units: 60
– Total Units: 6,020
Costs & Term of agreement
– Total investment: $655K-1.3M
– Franchise fee: $20K/35K
– Ongoing royalty fee: 4-5%
– Available at headquarters: 3 weeks
– At franchisee’s location: pre- & post-opening
– At existing DQ store: 2 weeks
– Co-op advertising
– Ad slicks
– National media
– Regional advertising
– Local promotions program