Our approach to the store is simple, yet highly effective — combine a superior product mix with an environment rich in atmosphere.
The Candleman Story
In the early 1990s, the founders of Candleman discovered an untapped market for candles and related accessories. At that time, the United States retail market for candles was $300 million.
Candleman opened their first mall-based store in 1992. Since then our system has grown to include stores in over 20 US states, several Canadian provinces, Australia and New Zealand.
Meanwhile, the candle industry has exploded along with our success. The US retail candle industry has grown over 650% since our founding to exceeded $2.5 billion in retail sales in 2002.
Candleman Begins New Phase of Development
Candleman is a finely focused, specialty retail franchise system involving upscale merchandise in the home décor and giftware industries. Initially begun with one store in our local market, we quickly saw the industry potential and began expanding to include franchised stores in some of the finest shopping malls across the United States and Canada. Throughout our history, our two-part goal has remained the same- to assist individual business people to build a successful business of their own while gathering the broadest assortment of the most unique candles and candle accessories available.
In order to help us reach our goal, we have established and maintained solid relationships with the suppliers of our products and have assembled a team of professionals with years of franchise and retail experience. Both of these elements combined have had a significant impact on the success of our stores today.
Having already successfully completed Phase I of our development with successful franchise stores the U.S. and in Canada, Candleman launched Phase II in 2002. Phase II is centered around significant expansion both within North America and in various other strategic countries around the world.
In 2002, Master Franchises were granted in Australia and New Zealand with the first stores in those markets opening early in 2003. Future plans call for stores to continue to be added in these territories, along with careful growth into other key markets.
Closer to home, plans are being finalized to offer Master Franchises regionally within Canada and the United States. This program will grant to the Master Franchisee the opportunity to develop and support 20 to 30 stores within a specified geographic market area.
The expectation is both more rapid global expansion of the Candleman brand and the ability to include merchandise from all of the markets in all of the stores thereby offering otherwise not available items.